The educational products and services industry has gone through its most dramatic change ever in the past few years. The meltdown in traditional educational funding has given rise to multiple sources of funding, much of it from the federal government, and yet toal funding has probably dropped by a third over the last five years. The Common Core State Standards, adopted by 45 states and D.C., would seem to be an unstoppable force, and yet 10 states have “stop-CCSS” legislation under consideration. The digital revolution is everywhere, and yet it may be at its most confusing state ever, with some schools lunging at 1:1 solutions (without considering the curriculum that will be served up on them) while others insist on finding OER solutions without thinking about the efficacy or standards alignment of the solutions. Some schools are doing brilliant work in the most trying circumstances while others continue to turn out graduates with little or no literacy or math skills. Arts afficianados (like me) want to put the “A” back into STEM so that STEAM students are prepared for full lives with rich experiences while other schools are just scrambling to raise test scores.
It’s enough to drive you crazy. Just the time to jump in!
It’s not for the faint of heart, but if you plan on being a partner to educational institutions and you have a solution that you think will work, now is the time you are needed. With all the noise, it won’t be easy to get noticed, and few have figured out business models they have confidence in. Traditional methods of marketing and selling into schools are changing daily. But if you’ve got some solution that can appeal to a broad audience or a niche, new and eager teachers or senior administrators, pre-K students or struggling Chemistry teachers, now is the time to get going, because they are all looking for good answers more than ever before.
Call me and let’s discuss your idea. I’ll listen and ask some questions. Let’s see if we can help you influence the course of history. Because that’s what good education does.